April 29, 2020
As concerns about data breaches increase, so do fears of corporate reputations being damaged. Mitigating or, ideally, preventing short- and long-term negative impacts to a company’s reputation falls to the company’s crisis communications team. The overarching goal when communicating about a data breach or other cybercrime is the same as in any crisis: to get the company back to business as usual as quickly as possible. Achieving that objective is largely based on what a company does during the earliest stages of a crisis.
Read more about this in an article from MOWER titled: Don’t Let Increased Cybersecurity Risks Put Your Company’s Reputation at Risk